Tuesday, March 15, 2016
Well. If she was fishing for fisherman, she'd have caught me.
I went looking for a 7wt DT line today from Airflo.
I need a drink.
Forty Plus. Camo Intermediate. Skagit Compact. With me so far? Watch your step on this next part.
Super Dri Bandit. WTF? What is a "Super Dri Bandit" supposed to be?
Dri CAST Line (Turns out CAST is Canadian Atlantic Salmon Taper).
SLN Euro Nymph Line. I'm not making this up. Euro. Is that how you pay for the thing?
Oh, here's one. Maybe it's what I want: Super-Dri G-Shock Fly Line.
Isn't G-Shock a watch line by Timex? No, wait. He was that guy in 2LiveCrew. The one who could sing? You got me. No one in 2LiveCrew could sing. Just about my whole point here.
Our industry is losing its ability to carry a tune.
I'm calling bullshit on the naming of these lines. You want to let your FPS video game addicted 13 year old name your fly lines, your business. Don't expect me to spend my time looking through 42 WF lines to find a double-taper in 7 wt that can actually be mended by a human.
Has it come to this?
Maybe the next new rod on the market can be the "Body Count" line with models like ISIL and Thermonuclear Kim.
You're killing me. Airflo, you're killing me. You are squarely in the Trout Industrial Complex and you're not going to make your quarterlies if you keep up this bullshit. Consumer markets collapse when consumers move on and they're heading for the exit right now. You're driving away folks with money to spend on repeat purchases.
Am I the only person who has read Customer for Life ? Remove the barrier to sales. Then remove the barriers for repeat sales and make the interaction a self-esteem enhancing experience. Turn the handle, print the money.
You're not helping the sport one damn bit, either.
Cortland 444 in peach, please. I can understand which line to buy from those guys.