Cam Mortenson over at The Fiberglass Manifesto turned me onto this in his blog post but for my Amber Anglers who don't spend all their days cruising fish sites, here it is:
The Redicooler (pronounced properly as the /rəˈdikyələr/). A fine piece of April Fool's that we can only hope comes true.
We've all been wanting Yeti coolers. Here's the model to buy. Christmas is coming, boys.
Yes, I believe that is Oberon from Bell's Brewery in Kalamazoo, Michigan there in the last second grab. It's what I have in my side bag when fishing in summer (when I don't have Two Hearted).
That, Mr. Marketing, is brand awareness.
Prost.
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